Facebook Blueprint 410-101 Facebook Certified Media Buying Professional Online Training
Facebook Blueprint 410-101 Online Training
The questions for 410-101 were last updated at Oct 07,2025.
- Exam Code: 410-101
- Exam Name: Facebook Certified Media Buying Professional
- Certification Provider: Facebook Blueprint
- Latest update: Oct 07,2025
Topic 1, Explain fundamentals of Facebook buying
You have a new customer that owns a resort franchise with hotels in more than 6 countries in the Caribbean.
They have done some TV ads to market new segments in the US and Europe, but have not been able to get people who visit their website to book a week-long vacation.
Your client would like for you to encourage people who visited the website to complete a new transactions/purchase.
What type of ads would you launch in order to achieve this goal? Choose only ONE best answer.
- A . Traffic and conversion ads.
- B . Traffic and store visit ads.
- C . Post Engagement and brand awareness ads.
- D . Conversion and traffic ads.
- E . Video Views, lead generation, and traffic ads.
- F . Conversion and product catalog sales / dynamic ads.
You’ve launched two campaigns with five ad sets. Two ad sets are not spending their budget.
As a matter of fact, they’ve only spent $1 of the $50 you placed the budget for each ad set.
What are some of the reasons your ad sets are not running?
Select all that apply. Choose ALL answers that apply.
- A . Your ad set is not active.
- B . Your ads within the ad set were not approved.
- C . You’ve reached the limit of the campaign.
- D . Your ad is scheduled for a future date.
- E . The ad set audience is too large.
What are the different placements you can select in a campaign?
Select all that apply. Choose ALL answers that apply.
- A . Instagram Feed
- B . Audience Network Rewarded Videos
- C . Facebook Messenger Sponsored Messages
- D . Facebook Video Feeds
What tools can you use to launch new campaigns on Facebook?
Select all that apply. Choose ALL answers that apply.
- A . Fan Page
- B . Ads Manager
- C . Power Editor
- D . Facebook Marketing Partner
Your client is posting 5 times a week, and they want you to promote each post as interaction ads, with a budget of $20 for each.
Your community manager published a post with a big grammatical mistake, but already spent $5 on the campaign for this post.
Your client calls you complaining, and you immediately tell your community manager to fix the post and re-active the campaign.
What options does the community manager have in fixing this mistake? Choose only ONE best answer.
- A . The community manager should select the boosted post, change the image and re-launch the campaign.
- B . The community manager needs to post a new image and create a new campaign with a $20 budget.
- C . The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad to the previous ad set with a $10 budget.
- D . The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad in the previous ad set. There is no need to change the budget.
What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.
- A . Ad Type
- B . Audience
- C . Dynamic Creative
- D . Offer
- E . Placement
- F . Image
You need to run a campaign with two bidding options and two different audiences.
How many campaigns and ad sets do you need to launch? Choose only ONE best answer.
- A . You need two campaigns and four ad sets since you have 4 different variables at the ad set level.
- B . You need one campaign and four ad sets since you have 4 different variables at the ad set level.
- C . You need four campaigns with one ad set for each since you have to organize each variable into different campaigns.
- D . You need 1 campaign with 8 ad sets and 1 ad for each.
You set a lifetime budget of $10,000 for your campaign.
How much is the maximum Facebook will spend? Choose only ONE best answer.
- A . $12,500
- B . $10,000
- C . $11,500
Topic 2, Align Facebook campaign to business goals
You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads.
What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for? Choose only ONE best answer.
- A . You should bid for CPM and measure conversions.
- B . You should bid for conversions and measure impressions.
- C . You should bid for clicks and measure impressions.
- D . You should bid for installs and measure impressions.
- E . You should bid for impressions and measure impressions.
Topic 2, Align Facebook campaign to business goals
You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads.
What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for? Choose only ONE best answer.
- A . You should bid for CPM and measure conversions.
- B . You should bid for conversions and measure impressions.
- C . You should bid for clicks and measure impressions.
- D . You should bid for installs and measure impressions.
- E . You should bid for impressions and measure impressions.
