Why does SAP Customer Data Platform provide two views of the customer?

Why does SAP Customer Data Platform provide two views of the customer?
A . To provide customer activities in one view and profile data in another
B . To provide one profile for marketing and another for personalization
C . To provide the right profile for every customer experience use case
D . To provide one Unified Customer Profile with two different processing purposes

View Answer

Answer: C

Explanation:

The SAP Customer Data Platform supports two views of a single customer to ensure that the right profile is available for every customer experience use case. This is achieved through the use of matching and merge rules that unify data from various sources to create a complete view of customers.

Reference = This explanation is aligned with the information provided in the SAP Customer Data Platform documentation, which outlines the platform’s capabilities to connect different types of customer data and generate rich customer insights1.