Which of the following recommendations would be the BEST way to reduce the likelihood of future occurrences?

An online retailer is receiving customer complaints about receiving different items from what they ordered on the organization’s website. The root cause has been traced to poor data quality. Despite efforts to clean erroneous data from the system, multiple data quality issues continue to occur.

Which of the following recommendations would be the BEST way to reduce the likelihood of future occurrences?
A . Assign responsibility for improving data quality.
B. Invest in additional employee training for data entry.
C. Outsource data cleansing activities to reliable third parties.
D. Implement business rules to validate employee data entry.

View Answer

Answer: D